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Field notes from the frontier of search

Research, reports, and hard-won lessons on ranking in Google — and getting cited by the AI engines rewriting how people find answers.

Latest Report

On Generative Engine Optimization

GEO · Strategy

June 4, 2026 · 6 min read

Generative Engine Optimization: Why AI Search Is the New Front Page

ChatGPT, Perplexity, and Google's AI Overviews now answer the question before a user ever clicks. If your brand isn't in the answer, you're invisible. Here's what GEO is — and why it's not optional.

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GEO · Playbook

May 28, 2026 · 7 min read

How to Get Your Brand Cited by ChatGPT, Perplexity & AI Overviews

Getting recommended by an AI engine isn't luck — it's structure, authority, and clarity. Our practical, eight-step playbook for becoming the source the models quote.

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